Big Data, Crowdfunding and the Fundraising Technology Craze

“Having someone at such a high level championing this helped get executive buy-in,” Martin says.

However, that buy-in did not happen overnight. Adding another system is always a challenge, Martin says, and you have to account for training employees on using it, supporting them, getting them to adopt the system and getting full buy-in. It’s been an ongoing process for JDRF.