Big Data, Crowdfunding and the Fundraising Technology Craze

“It was trickling down to prove this makes our lives easier. Getting peer support and recommendations helped get buy-in, in addition to it being championed by our COO,” Martin says.

Availability and access
The goals in adding a system to streamline the donor data process were pretty simple. JDRF wanted easy access to data, easy analysis of the data and easy answers from the data for its staff.