Big Data, Crowdfunding and the Fundraising Technology Craze

“We’ve been able to segment and focus efforts and resources more rapidly. Instead of waiting until the end of the month for a report to come out, we can see it mid-month. We can monitor in real time,” Martin says.

The dashboard not only makes the data available and accessible for JDRF’s fundraisers, but it’s also shed light on how important data and data entry are. Just by putting these dashboards on a screen, visually seeing how data interacts, Martin says, people understand why the data team asks them to fill out all those data fields when entering donor data.