Big Data, Crowdfunding and the Fundraising Technology Craze

One size does not fit all. Not everyone is able to digest data the same way, and when you are a larger organization like JDRF, there are a lot of people looking at data. That means you must provide a balance between giving turnkey information to people who aren’t that data-savvy, Martin says, but then also giving analytic capabilities to those who want to dig deeper into the data.