Big Data, Crowdfunding and the Fundraising Technology Craze

“That wasn’t something we anticipated having to tackle. But in order to get people the data they wanted in the way they wanted, we had to look at our business process,” Martin says. “… We had to change some business processes to make sure the information is accurate.”

Have strong IT partnerships. “When you start to pull data in from all these different systems,” Martin says, “it’s a lot more technical than we expected. In reality, every system collects data differently.