Big Data, Crowdfunding and the Fundraising Technology Craze

“We have hundreds of locations,” she adds. “When you combine all those systems, you have to have the technological expertise and logic to make all the data the same.”

It’s still a work in progress for JDRF, but the organization has already seen significant improvements in efficiency in both donor data collection and utilizing such data. It’s allowed the organization to send stronger messaging to its donors and find supporters with a strong affinity for certain actions.