Big-Data Insights

Her recommendation is to work with a consultant or partner to get started and have a central repository to house your data.

Data quality is key
“A lot of nonprofits, especially small nonprofits, are still getting on board with getting and capturing the data they need, so the data is not always as clean as they hope,” Martin says. “All the business processes haven’t caught up yet, so data quality is sometimes a stumbling block.”