Big-Data Insights

Listen to your data
“How does data inform programs? How do you segment based on what the data is telling you? How do you message people differently based on data? Test different approaches, and let the data tell you what works and what doesn’t work,” Boucher says.

Let fundraisers fundraise
“Fundraisers aren’t always data analysts; they’re fundraisers,” Martin says. “When you have limited resources, you’ve got to have people out there doing their jobs.”