Big-Data Insights
JDRF and WealthEngine share strategies for making the most of it.
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Joe Boland
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Behavioral data is very important
All nonprofits should collect information like giving history, event attendance, interactions with the organization — and you should be tracking it as well, Boucher says.
In addition, look at differentiators such as wealth data, direct-mail or email ask amounts, demographic data, life stage, children vs. no children, etc.
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- American Cancer Society
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Joe Boland
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