Big-Data Insights

“Those things can really inform messaging,” Boucher says. “The further down the road of big data, the more personalized you can get with every level of your fundraising.”

It’s a team effort
“You should be aware from the outset that this requires a huge commitment on the part of the entire organization. It’s not something that one person can give it a go,” Boucher says. “And it’s not going to happen overnight.”