The "Up and Out" Fallacy

You also might want to ask each of your staff colleagues to call five to 10 of these upper-level donors twice during the year, once on the anniversary of their first gift to your organization and again during the holiday year-end period.

Above all, keep asking for financial support. Each year, these important donors should receive a blend of communications that ask for support, thank them for their gifts, report how their gifts are being used, and provide opportunities for participation such as volunteering and advocacy.