The "Up and Out" Fallacy

Give donors control
As with all donors, but especially those making large contributions, give choices and allow donors to control the relationship. This especially is important for baby boomer donors who’ve exercised choice and control their entire lives.

Ask your upper-level and major donors if they want to receive special reports or e-mail newsletters. Ask their opinions on issues and topics related to your organization’s mission. If you’re a local or regional organization invite these important donors to visit and tour your facility.