Fundraising With Heart
Big fundraising goals couldn't intimidate the little staff at Parent Project Muscular Dystrophy.
Over the past three years, PPMD, which has a full-time staff of three (none of whom are full-time development personnel), raised a combined $200,000 through Awareness Week programs. To meet its increased goal, PPMD corralled everything from grassroots fundraising programs to a new marketing campaign and made the 2005 campaign its most successful Awareness Week yet, far surpassing its goals.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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