Fundraising With Heart
Big fundraising goals couldn't intimidate the little staff at Parent Project Muscular Dystrophy.
One of PPMD’s cornerstone programs is the DMD Hope Hearts national fundraising effort, planned just in time for Valentine’s Day. Through PPMD’s network of volunteers and member families, paper hearts were sold and displayed through local grocery stores and other retail outlets, spreading the message that “Your Heart is a Muscle, Too.” The results: More than 20,000 Hope Hearts were distributed and $15,000 worth of income is anticipated from this initiative.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
Related Content
Comments
