Fundraising With Heart
Big fundraising goals couldn't intimidate the little staff at Parent Project Muscular Dystrophy.
Other initiatives
PPMD also tested a Virtual Valentine program, which allowed visitors to its Web site to send an e-mail Valentine to a friend or loved one in the four days leading up to Valentine’s Day. Though the $450 raised hardly could be considered earth shattering, the organization plans to build on the initiative for future e-mail-based campaigns.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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