Fundraising With Heart
Surprising results
“We are stunned by how popular the “I WILL” bracelets are. They have become a symbol of strength for families with DMD and a great source of hope,” says Pat Furlong, executive director of PPMD.
The organization sent its annual Awareness Week-focused direct mail appeal to 5,000 parents, family members and other donors who are affected by Duchenne muscular dystrophy. Approximately $30,000 net income is anticipated, and further gifts are expected to come in through March.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
