BillingTree's Growth Continues and Leadership Team Expands to Include Frank Helstab, Director of Corporate Development

BillingTree
2800 North 44th Street
Suite 1100
Phoenix, AZ 85008
Phone: 602.443.5900
info@mybillingtree.com

Press Release
Contact:
Dave Yohe
Corporate Marketing
BillingTree
Tel: 602.443.5948
dave@mybillingtree.com

BillingTree’s Growth Continues and Leadership Team Expands
to Include Frank Helstab, Director of Corporate Development

Sidney Fingerhut tapped for ISO Manager role, customer acquisition exceeds
quarterly forecast, PaynCash solution debuts, annual conference & golf
tournament launched, and charities selected for 2010 Rock Block proceeds —
JDRF and ChildHelp

Phoenix, Ariz. – (NOV. 4) – BillingTree, Inc, one of the nation’s
leading on-demand payment processors, announced several third quarter
milestones today. The company appointed Frank Helstab as Director of
Corporate Development and Sidney Fingerhut as Independent Sales
Organization Manager to expand the company’s leadership team, following
its continued customer growth. BillingTree added multiple new accounts to
exceed its forecast for the third consecutive quarter in 2010.

Mr. Helstab’s new position will focus on expanding the company’s third-
party marketing relationships while Mr. Fingerhut will build an outside sales
and referral program to drive new vertical expansion.

Prior to joining BillingTree, Mr. Helstab held the role of Managing Director
for the Institute of Corporate Planning & Finance. His experience includes
serving as a professional lecturer and seminar leader since 1979, having
spoken to top and middle management professionals in the Fortune 1000
companies. He has appeared as a guest speaker on financial network
television programs, acted as a professional authority on radio talk shows,
and has spoken to thousands of entrepreneurs on the topics of
mergers/acquisitions, and maximizing corporate value.

Mr. Fingerhut joins BillingTree after serving as Chief Executive Officer of
Fingerhut Enterprises, and has over 22 years of extensive experience
managing large, complex business change initiatives in healthcare, financial
services, retail, distribution, consumer products, manufacturing, mining,
utilities, architecture and engineering worldwide. While serving as VP of
Business and Strategic Strategies for Nynex Consulting Group, Mr. Fingerhut
was responsible for developing a best of breed sales and engineering team,
new business development, and high level relationships with major
corporate accounts worldwide.

“I am excited to have these two gentlemen round out our core leadership
team,” commented Scott McCollum, BillingTree's President. “Each brings
another level of expertise to our organization that will help rapidly expand
our growth proposition and outlook.”

BillingTree third quarter highlights include:

• Expanding leadership team to include Frank Helstab & SidneyFingerhut
• Continuing customer growth; exceeding forecast for the third consecutive quarter in 2010
• Announcing Conference 2010 – the company’s inaugural annualconference and golf tournament to be held in Scottsdale, AZ on November 12
• Launching BillingTree’s PaynCash, a new cash payment offering that supplies same-day, cash payments at thousands of MoneyGram agent locations
• Selecting JDRF and ChildHelp as the benefiting charity’s for all proceeds raised by BillingTree’s Rock Block 2010, featuring NightRanger, Skid Row, FireHouse, and Chad Hollister

About BillingTree
The proven leader in on-demand payment processing, BillingTree empowers customers with competitive advantage through a simplification of the billing and receivables process. By delivering the most innovative technology while making it as easy and inexpensive as possible to accept payments, BillingTree has revolutionized the payments landscape. Our software-as-a-service (SaaS) model delivers industry-leading payment solutions, proven integration, and point-and-click simplicity. BillingTree’s focus on innovation has allowed us to help more than 1,500 customers eliminate manual processes and automate their payment cycles. BillingTree – Growth is our Business. For more information, visit www.mybillingtree.com or call 877.4.BILLTREE.