Black Donors: A Loyal Demographic That Likes Consistency

The Jackie Robinson Foundation is an organization that seeks to perpetuate the legacy of Jackie Robinson — the legendary baseball star who was the first African American ever to play major-league baseball — by providing scholarships and support services including mentoring to minority students. As the organization commemorates the 60th year since Robinson broke the color barrier, Vice President and COO Allison Davis took the time to share some general tips she’s garnered through her experiences with the organization’s black donor base. The key focus, as with all donors, Davis says, should be on strong cultivation, strong branding and good DRM.