Black Donors: A Loyal Demographic That Likes Consistency

2) Proper cultivation doesn’t just have implications for your relationship with each donor; it can extend to other members of the family. “Many folks who started with us 33 years ago, their children have continued with us, and I think that’s important,” Davis says. “Their children have made us their charity of choice. So you don’t want to leave anybody behind, no matter how big you get.”