Black Donors: A Loyal Demographic That Likes Consistency

4) Black donors tend to be both fiscally and socially conservative. Davis says the foundation is sure to balance its messaging — which she says is not always conservative but also not “so far out there” either — and remain true to its mission to maintain the ideals of Jackie Robinson.

5) Be sure to follow up with donors, whether it’s a phone call, letter, e-mail, postcard, etc. “Many times we get so caught up with trying to figure out where the next donor base will come from that we forget those who have stuck with us, and so we have to be mindful of really following up with those people who have been our bread and butter,” Davis says.