Report: Online Giving Continues to Outpace Traditional Giving as Donors Shift Channels

MacLaughlin added that, "we continue to see that donors are shifting to giving online at a particularly strong growth rate."

For more in-depth analysis, view Steve MacLaughlin's recent blog at npengage.com/nonprofit-fundraising/the-2014-charitable-giving-report/.

Key observations from the Charitable Giving Report include: