Blackbaud CRM Release Features Powerful New Data Tools for Nonprofits

Blackbaud CRM now features:

• A simplified user experience – users can now more easily access key functions via mobile devices and the web, enjoying a redesigned user interface, key feature enhancements and new role-centers and dashboards tailored to individuals’ use.
• Enhanced membership features – setup and processing has been simplified through the use of a setup wizard, supporting a variety of membership models, including alumni and other dues- and contribution-based memberships, allowing flexibility for monthly, annual and lifetime programs.
• Data processing improvements – enhanced duplicate management and data entry tools with more configuration options, allowing users to effectively manage high-volume direct marketing and integration from multiple data sources.
• Powerful multi-channel marketing – new features designed to execute and analyze multi-channel appeals more effectively, enhanced search engine optimization options and content management system (CMS) improvements to enable efficient and agile web design.