Blackbaud Named CRM Watchlist's Top Technology Firm

Nonprofit software provider Blackbaud has been named to ZDNet's CRM Watchlist 2012, receiving the top score for technology firms. Blackbaud not only received the highest score for technology firms, but the highest overall score of any CRM company on the list.

ZDNet delivers the latest technology news, comments and product reviews in the technology field. The CRM Watchlist, according to the list's author, Paul Greenberg, “plays a very specific role in the pantheon of technology companies and service providers. It’s comprised of those companies that I think that we all should be paying serious attention to, regardless of size or revenue, because one way or the other they are going to make a difference in a customer-centric world – at least from the standpoint of technology and innovation in that area. And most importantly, to the customers that actually use them to enable their customer strategies and programs.”