Blog Council Announces Dell's Bob Pearson to Join as President

He will join Andy Sernovitz, who remains CEO of the Blog Council. Sernovitz is known as the founder of the modern word of mouth marketing industry, having created the Word of Mouth Marketing Association. He is also author of "Word of Mouth Marketing".

"We're the group where practitioners can turn to each other for practical advice on how to achieve results with social media in big businesses," said Sernovitz. "The trend is clear: Social media is no longer experimental. It is essential for every company. Bob's practical experience will help our members implement effective social media programs."