Blogging the NTEN Conference

5. Embrace/Empower. At some point the audience is going to say, “This is awesome,” and they’re going to start to do things for your organization that may not follow your comfort plan of how you would do it. You have to give up control.

You are only as strong as your last transaction: in this case it is relationship interactions. There are tons of things vying for people’s attention and if you mess up your transaction, you go to the bottom of their attention “list.”