Blogging for Personality

In the struggle to retain donors, nonprofits need to use the full arsenal of tools that are available to them. Blogging is just one more way for a nonprofit organization to reach the community of people that are interested in its cause.

Nonprofit guru Roger Craver is founder of Arlington, Va.-based nonprofit and advocacy marketing agency Craver, Mathews, Smith & Co. and co-creator of the blog The Agitator. He says he enjoys blogging because it forces him to stay up to speed on the latest research and trends in the industry.