Blogging for Personality

“You learn things you can’t learn at a conference, and so it’s just one more piece of continuing education and continuing involvement,” he adds.

Craver also sees blogs as a great way for a nonprofit organization to convey its personality to constituents.

“These personal statements about what’s going on are very important for nonprofits to put in front of their constituency because very few nonprofits have a personality and what we’re seeing increasingly in [our DonorTrends] research is that donors want to get involved,” he says. “They don’t just want to give money; they want to participate, and participation in a conversation online, which is fundamentally what a blog can be. It takes very little money and very little effort to do it well and I think that’s something that every organization that has personality should be putting out there.”