Determine who you want your readers to be: current supporters, colleagues, other bloggers, word-of-mouth visitors, search engine visitors, etc. To get your blog out there, register it at Technorati — a main search engine site for blogs — tag content, link liberally in posts, and put keywords in post titles. Leroux Miller also recommended occasionally posting what she called "link bait," a "Top 100" list or other highly desirable content that a lot of other bloggers will link to.
*WHAT will we write about and link to? Good blog content is timely, personal, tells stories and has clear titles and subheads to help with SEO. Stories about what people at your organization are doing, posts on news in your field, resources, tips, how-tos and lists, interviews, and commentary all make for great blog content.
Blogging Tips, Traps and Tales
Determine who you want your readers to be: current supporters, colleagues, other bloggers, word-of-mouth visitors, search engine visitors, etc. To get your blog out there, register it at Technorati — a main search engine site for blogs — tag content, link liberally in posts, and put keywords in post titles. Leroux Miller also recommended occasionally posting what she called "link bait," a "Top 100" list or other highly desirable content that a lot of other bloggers will link to.
*WHAT will we write about and link to? Good blog content is timely, personal, tells stories and has clear titles and subheads to help with SEO. Stories about what people at your organization are doing, posts on news in your field, resources, tips, how-tos and lists, interviews, and commentary all make for great blog content.