Blogs can be used by nonprofit organizations to organize information, share small successes that might not warrant a big article in your newsletter but nevertheless shouldn't be overlooked, build community, host conversations and react quickly to news items related to their mission.
Leroux Miller said there are five main types of nonprofit blogs:
- News blog. If your organization wants to be known as the go-to source for the latest news on a topic.
- Advocacy blog. If you want to be known as the "voice" of your issue.
- Toolbox blog. If you want to be known as a resource, problem solver or technical assistance provider.
- Storytelling blog. If you want donors to better understand the need for and impact of your work. Has a more personal tone.
- CEO/executive director blog. If you want to build confidence in your leadership and approaches.
The storytelling blog, Leroux Miller said, is a great tool for organizations looking to use a blog for fundraising and getting constituents excited about the work they're doing. For a good example, she suggested Interplast, which doctors and volunteers on the ground submit photos and stories about their work.
Blogging Tips, Traps and Tales
Blogs can be used by nonprofit organizations to organize information, share small successes that might not warrant a big article in your newsletter but nevertheless shouldn't be overlooked, build community, host conversations and react quickly to news items related to their mission.
Leroux Miller said there are five main types of nonprofit blogs:
The storytelling blog, Leroux Miller said, is a great tool for organizations looking to use a blog for fundraising and getting constituents excited about the work they're doing. For a good example, she suggested Interplast, which doctors and volunteers on the ground submit photos and stories about their work.