Finally, Leroux Miller finished the webinar by going over the why, who, what, when, where and how of nonprofit blogging — the details an organization should hash out to create the framework for its blog. They are:
WHY should we blog? Establish the ways in which the blog will be different from your Web site. What about your work is best suited to blogging? How would a blog fit into your marketing strategy? Don't just blog because everyone else is. Understand why it's right for your organization.
Blogging Tips, Traps and Tales
Finally, Leroux Miller finished the webinar by going over the why, who, what, when, where and how of nonprofit blogging — the details an organization should hash out to create the framework for its blog. They are:
WHY should we blog? Establish the ways in which the blog will be different from your Web site. What about your work is best suited to blogging? How would a blog fit into your marketing strategy? Don't just blog because everyone else is. Understand why it's right for your organization.