BlogLog: The How and Why of a Fundraising Plan

A written plan should contain the Who, What, When, and How Much information about each fundraising strategy and goal you are working toward. It should include the case for your organization, or the reason why someone might support it. Your plan should clearly state your overall and specific fundraising goals along with potential sources of donors and strategies to reach those donors. Be sure to include an implementation plan along with revenue projections and a way to measure your success.