BlogLog: The How and Why of a Fundraising Plan

Don’t be tempted to cheat and create a Fundraising Plan to “raise a lot of money” or “get lots of new donors”. You need to have a clear picture of why you are raising money for your organization. Fundraising plans must be tied to organizational goals and objectives.

Even though raising more money and getting more donors is ultimately your goal, you want your plan to be solid and effective so that more donors and more money is the result of your plan.