BlogLog: The How and Why of a Fundraising Plan

Itemize each goal so that you can work to achieve it. It’s really simple. Just look at what your organizational needs are over the next year and think about separate funding goals in each of these categories:

• Programs and projects

• Administration

• Equipment

• Capital

This will help you evaluate funding opportunities and help you assign priorities. When you start getting to know your donors and funders well, you’ll learn which ones prefer which kinds of gift opportunities. It will make your fundraising more targeted, and your fundraising efforts will be much more fruitful.