1. Goals and staff.
Kapin recommended defining goals upfront. Identify your target audience. Define the unique information you want to use your blog to deliver. And determine a publishing schedule. Can you provide information quickly and regularly?
Think about staff commitment. Designate a blogger-in-chief and if you'll have periodic guest posts by board members, allies or partners, or rotating staff contributions. The people who should be blogging are those who truly understand your organization's mission, issues and agenda — probably not an intern. Kapin recommended aiming for three short posts per week to keep the blog fresh.
Nonprofit Blogging for Beginners
1. Goals and staff.
Kapin recommended defining goals upfront. Identify your target audience. Define the unique information you want to use your blog to deliver. And determine a publishing schedule. Can you provide information quickly and regularly?
Think about staff commitment. Designate a blogger-in-chief and if you'll have periodic guest posts by board members, allies or partners, or rotating staff contributions. The people who should be blogging are those who truly understand your organization's mission, issues and agenda — probably not an intern. Kapin recommended aiming for three short posts per week to keep the blog fresh.