If you're going to separate out writing responsibilities to multiple people, match the responsibility to each person's interests within your mission, Griffey said, because blog readers will be able to tell when someone's actually really interested in the subject they're writing about.
2. Voice.
Your voice and tone depend on your target audiences. For example, if you have a young, tech-savvy online communications practitioner audience, your voice should be professional, with some personality and spunk. If your audience is policy makers, a research-based tone is appropriate. And for an audience of community members including teens and children, keep your tone straightforward, non-sarcastic and age-appropriate.
Nonprofit Blogging for Beginners
If you're going to separate out writing responsibilities to multiple people, match the responsibility to each person's interests within your mission, Griffey said, because blog readers will be able to tell when someone's actually really interested in the subject they're writing about.
2. Voice.
Your voice and tone depend on your target audiences. For example, if you have a young, tech-savvy online communications practitioner audience, your voice should be professional, with some personality and spunk. If your audience is policy makers, a research-based tone is appropriate. And for an audience of community members including teens and children, keep your tone straightforward, non-sarcastic and age-appropriate.