BlogSpot: Donors Wonder Where Their Money Goes
Many of them don't know, and frankly, they suspect the worst.
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Tom Ahern
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U.K. researchers once asked donors to guess, "What percentage of your gift does your favourite charity spend on its fundraising activities, rather than on programmes?"
Prepare yourself.
Donors — yes, donors — believed that most of their gifts, fully 65 percent, never went into the field. It was instead ploughed back into fundraising and related overheads, leaving only a small share, a mere 35 percent, for changing the world.
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