BlogSpot: Donors Wonder Where Their Money Goes

And yet they still gave. Imagine how much more they might have given had they only known the truth.

Prime messaging opportunity

Of course you're protesting, "That's so unfair! We pour almost everything we're given directly into programmes. We spend as little as possible on fundraising!"

You know that. I know that. But your donors don't know that. You have to remind them of your organisation's dedication to transparency, accountability and financial health frequently — on your website, in your direct mail, in your face-to-face solicitations and in every issue of your newsletter. Go ahead, check right now. I'll wait.