BlogSpot: Donors Wonder Where Their Money Goes
Many of them don't know, and frankly, they suspect the worst.
How you can win
I teach that the charities with the best "thank yous" win. But it's the same with trust: The charities that establish a strong sense of trustworthiness among their donors will win in the long run. FS
This post originally appeared on the SOFII website and is reprinted with permission.
Tom Ahern is president of Ahern Communications, Ink. Reach him at A2Bmail@aol.com
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