Board Reality Check

Clearly, to get your charitable revenue to increase, you need to go where the money is — and that is to individuals. Here is where your board can and should be a real resource.

Fundraising, especially with individuals, is about relationships. Your board members have stronger connections to likely donors than any staff member could. Even if you are as passionate about the work you do as the most passionate of your board, the fact that you are paid will always come into play. Your board member’s passion, on the other hand, is seen as authentic. After all, they pay — with their time, their talent and, yes, their treasure — to be involved.