Book Preview: “Forces for Good”

“It was the first think tank to proactively market conservative policy to the public, Congress and the White House,” the authors write. “In the process, it helped catalyze a much larger conservative movement.”

Another nonprofit that makes Crutchfield and McLeod Grant’s list is San Francisco’s Exploratorium, one of the first interactive museums in the U.S. — and a paradigm for other interactive museums internationally. With hardly any formal marketing efforts in place, Exploratorium has grown since it opened in 1969 largely because it possesses a spirit of unbridled generosity and collaboration, developing programs to help other interactive museums replicate its successes — Exploratorium helped start 21 other museums in just three years — and raising federal funds to develop science centers at universities and in communities around the country.