Book Preview: “Yours, Mine and Ours”
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In his useful book “Yours, Mine, and Ours: Creating a Compelling Donor Experience,” Barry McLeish offers sound advice to nonprofit leaders on how to go about attracting and maintaining donors in this new and challenging charitable landscape.
“What nonprofit executives can do is to prepare themselves for different environmental and organizational possibilities in the days ahead in which new levels of competition will constantly breach old rules of operating,” McLeish writes.
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Timothy Churchill
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