Book Preview: Advice for Direct Mail Fundraisers

In his new book, “Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising, Revised and Updated,” Warwick presents tips and techniques on writing letters, designing envelopes, and including brochures and small gifts in solicitation packages. He discusses the new trends in direct mail fundraising, including what he considers an increased focus on the interdependence between direct mail and other types of fundraising.