Donors Questions Answered Here
Harvey McKinnon’s book “The 11 Questions Every Donor Asks and the Answers All Donors Crave” is intended as a guide to help nonprofits inspire donors.
In the book, McKinnon, president of Canadian direct-mail consultancy Harvey McKinnon Associates, identifies 11 core questions, ranging from “Why me?” to “Will my gift make a difference?” to “Will I have a say over how you use my gift?”
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Donors Questions Answered Here
Harvey McKinnon’s book “The 11 Questions Every Donor Asks and the Answers All Donors Crave” is intended as a guide to help nonprofits inspire donors.
In the book, McKinnon, president of Canadian direct-mail consultancy Harvey McKinnon Associates, identifies 11 core questions, ranging from “Why me?” to “Will my gift make a difference?” to “Will I have a say over how you use my gift?”