“If you remember that ‘me’ is everyone’s favorite subject, it will help train your focus where it should be: on the prospect and how his or her gift will make a difference in the world,” the author writes.
“Your goal as a fundraiser is to show donors, in practical, tangible ways, how their financial support will change and improve the life of a fellow human being, or a dog and cat, or protect an environmental treasure,” he writes. “If you don’t show this, your prospect will give to another cause where he can see a positive impact.”
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“If you remember that ‘me’ is everyone’s favorite subject, it will help train your focus where it should be: on the prospect and how his or her gift will make a difference in the world,” the author writes.
“Your goal as a fundraiser is to show donors, in practical, tangible ways, how their financial support will change and improve the life of a fellow human being, or a dog and cat, or protect an environmental treasure,” he writes. “If you don’t show this, your prospect will give to another cause where he can see a positive impact.”