McKinnon peppers his responses with dramatic, real-life stories, including how a development officer at a technical institute turned a $100,000 gift into a $1 million gift and how the chair of a YWCA sparked a first-time gift of $100,000 with a single question from her heart.
“To succeed at fundraising, it’s essential to know the questions that are on your donor’s mind,” McKinnon writes. “And the better you are at answering those questions, the more money you’re certain to raise.”
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McKinnon peppers his responses with dramatic, real-life stories, including how a development officer at a technical institute turned a $100,000 gift into a $1 million gift and how the chair of a YWCA sparked a first-time gift of $100,000 with a single question from her heart.
“To succeed at fundraising, it’s essential to know the questions that are on your donor’s mind,” McKinnon writes. “And the better you are at answering those questions, the more money you’re certain to raise.”