Books: ‘Internet Management for Nonprofits’

TH: I think it's somewhere in between. But it's also more than that. There are multiple levels to this book. And the reason is that this is not a straightforward, single vision of fundraising. This is a book that is also for nonprofit CEOs and presidents and boards of directors who are all challenged with meeting this standard, meeting the need for a digital solution for their charities. So this is written for a broader audience than just fundraisers. Now clearly, fundraising is an important feature for all nonprofits. So this book very clearly provides solutions to charities that are focused on fundraising. But if their entire digital solution is only focused on trying to raise money online, they are not going to meet their potential.