Books: ‘Internet Management for Nonprofits’

FS: How does this book address challenges fundraisers are seeing in this economy?

TH: Every charity is challenged today with shrinking budgets and rising expectations. And what the Internet allows charities to do is to reach out to wider audiences, be more transparent, and to do a better job at both managing themselves and raising money. So it's both the efficiency and the effectiveness that all charities are challenged with, and this book helps bridge that gap.