Books: ‘Internet Management for Nonprofits’
Ted Hart: ‘[Online is] no no longer an interesting add-on or feature that is optional.’
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Internet%20Management%20for%20Nonprofits%3A%20Strategies,%20Tools%20%26%20Trade%20Secrets<%2Fa>"%20advises%20its%20readers%20to%20do,%20the%20book%20is%20available%20via%20different%20channels%20—%20including%20Kindle<%2Fa>,%20online,%20e-mail%20updates%20and%20hardcover%20—%20and%20takes%20on%20the%20appropriate%20identity%20in%20each.%20Here,%20Hart%20explains%20more%20about%20how%20the%20book%20can%20benefit%20nonprofits%3A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fbooks-internet-management-nonprofits%2F" target="_blank" class="email" data-post-id="10739" type="icon_link">
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FS: How does the book deal with the changing face of fundraising?
TH: I think the changing face of fundraising is more utilization of Internet services, more integration between communities, and the need to use Internet tools and social media to expand the marketplace for nonprofits. That is a challenge all charities face.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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