Books: ‘Internet Management for Nonprofits’

FS: In the introduction, you quote Greek philosopher Heraclitus' saying, "There is nothing permanent except change." Does this book account for predictions of major changes in digital fundraising? (Will there be major changes in digital fundraising in the future?)

TH: It addresses the fact that while being online has seemed like a good idea, it has now become more of a central feature to the future success of nonprofits. It's now no longer an interesting add-on or a feature that is optional. For charities to succeed, they must be online and they must have a strong strategy online. That is dramatically different than what any charity has faced in the past.