Books: ‘Internet Management for Nonprofits’

The vast majority of charities right now today are still struggling to have a well-designed, user-friendly website. And that is really going to be a baseline — that charities must solve those issues. Because the marketplace will be moving on in the next several years.

While there's a lot of talk about Facebook right now, LinkedIn and Twitter and other social-media sites, those are not central features for charities today. But they will be in the future. And while there's a lot of talk — particularly [around] the Haiti earthquake — about how mobile fundraising is starting to grow, it is not a central feature for charities today. But it will be in the future. So we're just starting to see the early wave of these additional challenges. There's talk about them, there's interest in them, but charities do not have to have a solution right now, today. They will have to have that in the future.